Brands I have worked with

and some industry awards

FWA

FWA

UniAid
SOTD
Winner

FWA

FWA

Kerb
SOTD
Winner

DESIGN WEEK

DESIGN WEEK

Mathmos
Best Multimedia
Winner

MARKETING MAGAZINE

MARKETING MAGAZINE

Stan James
Online New Media
Commended

BAFTA TV CRAFT

BAFTA TV CRAFT

C4/Misfits
Digital Creativity
Nomination

BAFTA TV

BAFTA TV

C4/Misfits
New Media
Nomination

CES

CES

Omnifone
CNET Best of CES (Car Tech)
Winner

NEW MEDIA AGE

NEW MEDIA AGE

Stan James
Effectiveness Awards
Winner

FUTURE PUBLISHING

FUTURE PUBLISHING

Kerb
Best Agency
Winner

BIMA AWARD

BIMA AWARD

C4
Best Game
Nomination

what do I know about?

Interactive advertising

It is now widely accepted that consumers are more predisposed to buying brands that they have engaged with.  Engaging interactive digital experiences allow consumers to connect with brands on a visceral level.

social strategy

Digital engagement centres on conversations with the consumer.  But how do you start that conversation? The key to successful consumer engagement is giving them something to talk about and developing the conversation from there.

Gamification

'Gamification' is a becoming an overused and often even misused term, but there is still plenty to be gained from using game mechanics in order to shape user behaviour.

Branded Content

Studies repeatedly show that branded content outperforms traditional interruption advertising on every metric. I can't argue with that. I've been creating branded content since 1999 and have seen the proof first hand.

second screen

Brands pay to millions to sponsor major TV events, especially sports. An unofficial second screen format to accompany the same event costs only as much as the idea, development and promotion.

engagement analytics

The days of buying CPM banners and calling it 'marketing' are long gone. Campaigns judged on actual user engagement and virility are important - and on social networks where CPC is often dictated by the strength of the content it is essential.

Things i’d like you to look at

PlayStation – 100,000 UGC Submissions

I love this campaign because it was clever, perfect for the target market, it got a huge response and (possibly most of all) the creator of the game happened to […]

PS3 – This Is Living campaign (and why I like it)

This was one of my favourite campaigns for a couple of reasons.  One – it’s a huge product.  The PS3.  They really don’t come much bigger or higher profile.  We were a roster digital […]

Bandai – the time that we ‘out-weirded’ Japan.

Bandai’s Unazukin toy was the Japanese sleeper hit of 2006. A tiny, toy fairy that nodded or shook its head in response to life’s most important questions.. how could it […]

Bowmans Poker – It’s not quite what you think

Where do I even start with this one?  This campaign comes along with plenty of anecdotes that I absolutely won’t be including in this little case study.  I’d have to tell […]

About me (plus nice things that people have said)

In Internet terms I’ve been doing all this since the olden days. I started ‘Kerb’ my first digital agency in 1996. To put that into context, that was two years […]

8 years ago i had this to say about digital engagement

2008 was a very different time. After almost a decade of creating viral content and seeing amazing levels of traffic and astonishing conversion rates, marketing managers were still struggling to […]

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