the rules of digital engagement

Digital engagement is a hybrid of advertising and entertainment. It stems from the acceptance that in nearly every sense, specifically on the internet, advertising and entertainment are ultimately one and the same.

In both circumstances there is a target market or audience, a requirement to engage with that audience and ultimately a need to create revenue.

A Digital Engagement company (or agency) realises that only very fine shades of grey actually separate what would traditionally be considered two different disciplines. By working in both of these areas there is a transference of skills that gives the practitioner an advantage over a company that only specialises in one.